The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
All Work All Play
Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu
Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
Airlift Drift
Agency: J. Walter Thompson / Atlanta
Client: Pennzoil Category: Craft - Editing / Editing
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: Consumer - Online / Branded Documentary
Hockey Heaven
Agency: Rethink / Toronto + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian Category: Consumer - Online / Branded Documentary
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client: Blue Ball Foundation Category: Consumer - Brand or Product Integration into Storyline / Film
Finding Donut
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Consumer - Brand or Product Integration into Storyline / Film
Becoming Beckham
Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London
Client: H&M Category: Consumer - Online / Long Form Videos
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Other Branded Content / User Generated Content
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Productions / Los Angeles
Client: Johnnie Walker - Diageo Category: Consumer - Broadcast & Film / Branded Film
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Consumer - Broadcast & Film / Branded Film
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2 Category: Consumer - Online / Short Form Videos
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Trip Book Smiles
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Other Branded Content / Custom Content
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme Category: Consumer - Other Branded Content / Live Events
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg Category: Consumer - Gaming & Mobile / Branded Gaming
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Craft - Cinematography / Cinematography
Annual ID:
BE16044B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16042B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu
Client:
Intel
Title:
All Work All Play
Category:
Consumer - Broadcast & Film / Branded Documentary
Annual ID:
BE16005B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
J. Walter Thompson / Atlanta
Client:
Pennzoil
Title:
Airlift Drift
Category:
Craft - Editing / Editing
Annual ID:
BE16046B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Annual ID:
BE16034B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client:
Microsoft
Title:
Collective Project
Category:
Consumer - Online / Branded Documentary
Annual ID:
BE16013B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Rethink / Toronto + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Online / Branded Documentary
Annual ID:
BE16014B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Consumer - Brand or Product Integration into Storyline / Film
Annual ID:
BE16020B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
Finding Donut
Category:
Consumer - Brand or Product Integration into Storyline / Film
Annual ID:
BE16021B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London
Client:
H&M
Title:
Becoming Beckham
Category:
Consumer - Online / Long Form Videos
Annual ID:
BE16012B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Other Branded Content / User Generated Content
Annual ID:
BE16030B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Anomaly / New York / Amsterdam + RSA Productions / Los Angeles
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Consumer - Broadcast & Film / Branded Film
Annual ID:
BE16002B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
American Honda Motor
Title:
Paper
Category:
Consumer - Broadcast & Film / Branded Film
Annual ID:
BE16003B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client:
TWC2
Title:
Mums and Maids
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16010B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16011B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
FCB BRASIL / SAO PAULO
Client:
Smiles
Title:
Trip Book Smiles
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16025B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16032B